About Us

Wild Thring Media was established in 2012 by Edwina Thring, a former head of sales and then vice president of programming and acquisitions for National Geographic Television International. In this latter role she established National Geographic Studios' international co-production business, working on major titles such as The Lost Gospel of Judas and Six Degrees That Changed the World, and also successfully grew from scratch a third party catalogue, representing hundreds of hours from independent producers all over the world. Prior to her 14 years at NGTI working closely with producers and arranging co-production finance, Edwina was a producer, working predominantly in factual entertainment.

Edwina is an established and respected international factual content executive and is regularly invited to participate in, or chair panels at, industry events. To date she has joined panels at AIDC, Wildscreen, Wild Talk and MipDoc.

Edwina is also a founder of ProgramBuyer, a global B2B platform providing international content buyers the convenience of searching and screening programming from multiple sellers on a single site. Visit ProgramBuyer.com

Margaret Yoshida is Head of Sales for Wild Thring Media and working alongside Edwina in production finance for documentary and factual content and also in the distribution of completed programmes and VR 360 content across the world. She has previously worked for National Geographic Television International as a sales consultant distributing their content in many territories including Japan, Iberia, Latin America, Poland and others as well as working in coproduction and presales. She has also represented a number of independent factual producers and their catalogue internationally. Margaret speaks 6 languages - English, French, Spanish, Japanese, Polish and Italian.

Phil Butler is Head of Digital for Wild Thring Media and works alongside Edwina in managing all the digital content and channels across the Lion Whisperer TV portfolio.