Digital

We work closely with our talent to create a digital footprint, advising how to maximise content, increase their viewership and/or followers and through our promotional and marketing activity, grow their individual brands.

Our ambition in doing this is to help build awareness, develop relationships, earn additional revenues and generate relevant dialogue.

We look for new revenue streams such as brand sponsorship, merchandising, and other on and off-air opportunities that demonstrates the Creators expertise, as well as supports their interests. We also look outside the box and with the bigger picture and long term strategy of the brand in mind.

Case Study

Kevin Richardson, the Lion Whisperer.
In addition to creating mainstream factual programming with Kevin, we act as his agent and have helped him develop a meaningful and constantly evolving digital footprint. This activity keeps Kevin front-of-mind, explains his important work, brings in revenue and attracts a range of media and sponsorship opportunities.

We have brand partnerships, for example with Craghoppers clothing where Kevin is an ambassador for the brand.

craghoppers.com/community/ambassadors/kevin-richardson

We have our own Kevin Richardson/Lion Whisperer online clothing store where we partner with Teemill, a UK based company. All their products are sustainable.

thelionwhispererclothing.com

With Kevin's extensive work in the conservation space, we set up the Kevin Richardson Foundation.

kevinrichardsonfoundation.org